Bloggers to this page may recognise the push for parking companies to get into the Social Network sphere to moderate the conversations about parking and about themselves. As a business decision it is a no-brainer to have a conversation with your customers as they are having a conversation about you right now and the first parking company to control this mode will make huge inroads in market share.
Using facebook and Twitter are becoming old hat now, but Social Business is still a relatively new field. There is huge potential in marketing using your social network systems and the mechanics of setting it up in your business are cheap and simple.
The Social Network system is a fast changing world now, with acceptance of the technology now having an increasing penetration into age and social backgrounds. If you don't talk to your customers, then in the future, someone else may.