• Google maps in an instant – never get lost again.
• Google translator for travel – Read the food labels in French or Chinese with Glass on.
• Live traffic and news feeds – figure out a way around the jam you’re in by seeking alternatives routes and see why the traffic is stopped by the live news feed.
• Google calendar – make your appointment on the run. Forget the written diary from now on.
• Contact lens makers may become redundant – You will wear glasses, so no more contacts.
• iPhones may become a thing of the past – You just don’t need them anymore.
• They will look as good as Versace … eventually
• Parking - Find your car park by the use of one of the many parking apps or link directly to the parking equipment to open the barrier gate and even pay for your parking by accessing your bank account through your Glass.
The largest unanswered question is whether apps, called Glassware, will be there to boost Glass adoption. I believe that as soon as the price starts to come down, early adopters will drive a trickle of app creation and then the pay by phone techs and others will transfer to Glass apps.
Glass will revolutionise parking technology again, in a similar way that pay by phone and self driven cars are about to.
The entry into the market of technology giants has been a major move in the last couple of years. 3M, Xerox, Morgan Stanley and Google in the future are huge names in technology and finance and are related to other, more glamorous industries. They are infiltrating the parking business and bringing with them an intelligence that can cross-pollinate into this industry that is already not fallow of good ideas, but limited in the ability to apply them and limited by a lack of vision to buy the good ideas. These guys bring size, power and brands with them. Most of these companies have strayed into parking via transport and traffic but they are now here. A side affect of this entry into the market by global giants is the assortment of ivy leaguers they bring with them.
With all of these options, there are three major challenges for all parties in parking. Firstly, the one challenge for the parking practitioner is to push the boundaries of and embrace new technology to create a solution for the customer that extends knowledge and more intensely improves parking utilization. The result being increased ROI.
A huge challenge for the parking practitioner is to get the parking methodology right, to suit the designed parking plan. Then the parking technology decisions, made after the methodologies are chosen, area an easy choice made from the point of finding equipment and technology that will suit your plan’s goals. The result is increased ROI, although this wont be from parking but from the customers activity that parking supports.
A final challenge is one for parking customers, and that is to rely on the practitioners to get the choices right, to keep up to date with changes. Not easy since most people think parking is simple, easy and still adequate with single-head meters.
Parking is now sexy. Then again, I always thought it was.