Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Monday, March 18, 2013

Parking Operations Design - A Lesson

I had an interesting email conversation with a General Manager (names removed of course) of a major parking equipment provider the other day. It started out as a discussion on the article about supply and demand economics, or actually the theory of Constraints, and how to get to 100% occupancy. The discussion ended up with a summary of how I see the purpose of parking and how the purpose of parking serves the city. This is a sort of step by step guide to designing a city’s parking operation. These tips will also give you the ability to micro-manage parking.
 
Parking operations systems can be simple. Here are some of the basics;
 
  • The purpose of parking is to support economic activity. An economist will argue that even a visit to a park, University or Hospital has an economic impact. Christchurch City Council's Long Term Plan has some wording around 'Community Outcomes' for parking, but in the end, they all add up to mean, at its highest level, supporting economic activity.
  • Measure what is happening on the street. On-street parking is the bellwether of all activity in the city. Its the nervous system of the body of the city. If construction or retail picks up, it will be reflected on the street. If the area becomes dead, the street will tell you. You can measure the fact that a new off-street car park opened by the data you get from the on-street machines, and then you amend your prices. Measuring what is happening on the street will tell you how to approach your pricing. You also don’t need to purchase sensors to start with. You can measure occupancy and utilization (Utilization is occupancy over a period of a day). 
  • Set up zones or precincts of the right size and shape to affect the parking load or activity in the local area, be it a mall, a university or a commercial district. Christchurch has 16 (draft) zones. Having zones that are too big creates abstract pricing. Abstract prices will support activity somewhere in the city at some stage, but will be too high in some and too low in others. Prices must be just right ... all the time. Having smaller zones allows you to micro-manage your pricing and modern technology can now help you to micro-manage parking. Zones also allow you to set zoned permanent on-street parking or residential parking in certain zones only.  
  • Link pricing to occupancy. Managing your demand to 85% occupancy, not higher or lower. This will make sure that the retailers are happy as you can't get more customers into a retailers car park than the capacity of a car park. Extra cars are just people circulating and not shopping. Retailers rarely understand this. Retail's issue is one of capacity and management of that capacity, not price. If shoppers don't come, drop the price. If they do and its overcrowded, raise the price. You still cant get more customers in than the number of car parks, so price is irrelevant other than to maintain occupancy. 
  • Enforce to support parking operations. The purpose of enforcement is to support the parking operation's designed plan. If the plan is not right, it only hinders economic activity because too many tickets are issued. One of my mantras is 'your level of parking enforcement is equal to the level of mis-understanding of your parking operation'. Enforcement also gives you some good signals that the parking operation is not right, by the number of tickets being issued or a change in the number of tickets being issued. 
  • Get the parking decisions closer to the operation. Politicians generally only know about price when they deal with parking. They don't understand the other issues that make up the price. I'm not saying they don't want to know. They are busy people. So education is best so the best decisions are based on occupancy, not price.
  If you manage to get all of this past the politicians, you will have a fully functioning, parking operation that is responsive to the many detected changes in the city's on-street activities..... and it will support economic activity. Simple. The perfect parking operation is one designed to read and respond to on-street, off-street, public, private and institutional parking signals.
  
Technology must fit into this plan. The decision on the type of technology to buy is the last decision made. We sometimes get our priorities back to front by purchasing equipment without understanding the design of the parking operation nor the purpose of the parking, first.
  The key understanding that must be made here is that this system will work in Hospitals, Airports, commercial structures, on-street and shopping malls. When run well, it will enhance the customer experience and not hinder it. It will ensure greater use of the car parks and manage the peaks.
 
The bigger key message is that we often don't design our parking operations well in the first place nor do we re-design it when it needs help.
 
 
Kevin Warwood
Parking Operations Designer
 
 
 
These views are my own.

Saturday, January 12, 2013

Rivalry - Improves Parking Performance - Parking Today

Hi all,

Here is an article published in the magazine Parking Today (Jan 13 edition).

The general premise is that parking machines and new phone technology are merely portals to get the revenue out of the parking space and into your bank accounts.  It doesn't matter how many bells and whistles the meters and software programs have, the prime purpose is to funnel the funds to the bank account.  So why don't we demand competition in that space?

Read on......

Rivalry - Improves Parking Performance - Parking Today

Kevin Warwood













The views and opinions stated here are personal.

Monday, December 17, 2012

Does Parking Have a Future? Hell Yes!

The Future of Parking

Oh, wouldn’t it be a great tool to be able to predict what might happen in the future and what a great fool you would be to think you can actually do it.  To see coming proceedings as mere connections of the extrapolation of current thoughts, information and events, then put them all together into some kind of sense, would rank you along side ancient elderly fortune tellers and wealthy card players.  Neither exists as randomness tends to catch up with you.  Having said that, there is some enjoyment to be had playing the lottery and imagining that you might win.

Predicting what car parking might look like in the future is also an exercise in futility as there are so many functions and disciplines that touch parking.  All of these functions and disciplines have their own champions to push the boundaries of the accepted frontier and the discoveries of technology and methodology in all of these disciplines will radiate an enlightened knowledge for parking to bathe in.  Who would have thought that the cordless vacuum cleaner, light emitting diodes and infrared ear thermometers would have come from the space program? The future of parking can be anything.

Being the time of year of year it is, it is timely to look into a crystal ball and see what might be on the horizon.  What are the harbingers of things to come?  There tends to be two different types of future products or themes to keep an eye on, work place trends and global trends that touch parking.

Workplace trends that will affect the parking industry are related to what our customers will be doing in the future.  The rise of the female worker, longer working lives (but from home), the appearance of increased processing power in mobile phones, global climate change pressures, economic crises of various sorts, rise and resistance to social media (what’s the next big thing?), working from home, increased PT use and cloud computing, are all themes occurring now and affect the parking industry directly.  Expectations change as the latest widget that gets sold via the television at home, is expected to start to pervade the parking industry, by demand of the customer.  I have confidence that we will keep up with customer demands to be engaged in different ways because if you don’t, someone else will. 

Global trends will always overtake an industry, if it is not exposed to better, faster ways of doing things.  Some new ideas appear like a tidal wave rather than an image of a cowboy slowly moseying his way into the foreground from the horizon. 

The explosion in communications equipment and its increased processing power has been phenomenal.  Quad-core mobile phones are now the norm, a similar amount of computing power to what NASA used to land Apollo 13 on the moon!  You can get an App for anything now.  It almost appears that app-creators have run out of stuff to invent in cool businesses and have started to look around at a business like parking. 

Self driven cars are here.  The results of having these machines about require deep reflection by the parking industry.  Get alongside these developments or get left behind.  I still have some confidence that the mum and dad user will still require a space to park their oil powered old clunker.  The gradual pervasion of the electric and hybrid car, into the national vehicle fleet, will speed up to a fast jog, before moving at a bolt-like pace in the years to come.  Its how soon that will occur that should occupy minds more immediately.  A change over must occur as climate change pressures mount.  I know my mum will be driving her old car for many more years yet.  There will still be millions of these cars around for some time.  I would be more worried if I was a taxi driver than a car park operator as companies can afford to replace fleets of taxis before fleets of mums and dads, replace theirs.

Micromanagement of parking is here now.  With the advent of the ‘cloud’ and the increased database and processing power that it provides, means that we can now search for information and calculate results on a giant computer stuck somewhere in a air-condition warehouse in the middle of a desert, and have the results piped to our mobile phones or tablets in milliseconds.  It means we are able to run calculations on occupancies and prices almost instantaneously.  City and private operations managers can now offer greater ROI by pushing occupancies to a much more intense level.  85% occupancy might already be a thing of the past, as we aim for higher levels.

Another example of technology making headway into parking and a battle I am looking forward to is the NFC versus Pay by Widget battle.  I am already hearing people saying they are coming down on one side or another, or even skipping one technology altogether to wait for the other to triumph.  I suspect there will be a shake out in the industry but there will be room for both.  It won’t be solved next year but it will be bare-knuckled fight to watch.

The entry into the market of technology giants has been a major move in the last couple of years.  3M, Xerox and Morgan Stanley are huge names in technology and finance and more related to other, more glamorous industries.  They are infiltrating the parking business and bringing with them an intelligence that can cross-pollinate into an industry that is not fallow of good ideas, but limited in their ability to apply them and limited by a lack of vision to buy them.  A side affect of this entry into the market by global giants is the assortment of ivy leaguers they bring with them.  All of a sudden, parking is sexy.  Then again, I always thought it was.

There are three more challenges for all parties in parking. Firstly, the one challenge for the parking practitioner is to push the boundaries of technology to create a monster that extends knowledge and more intensely improves utilization.  The response being increased ROI.  It is the job of the client and the customer to tell the practitioner that the monster you have created is what they want.  Never diminish the ability to envision new ideas.

The one challenge for the parking client is to get the mix of parking methodology and technology right, to suit the parking plan, then it won’t matter what your technology looks like, it will always fit the bill.  The response is to increase ROI, although this wont be from parking but from the activity that parking supports.

The one challenge for parking customers is to rely on the practitioners and clients to get it right, to keep up to date with changes and respond to changes made by practitioners to send the parking world in a new direction.

Being at the cutting edge of change is an exciting place to be.  The buzz is palpable.  The New Year will hold some surprises, challenges and some cork popping moments I am sure.  I want to wish you and your families the very best for the season.


Kevin Warwood







Please note: Views expressed in this blog are personal.

Tuesday, September 18, 2012

Time For Choice from our Parking Conference

For many years I have been going to parking conferences and I look forward to them as well.  In many parts of the world and in many of them I have been astounded at the changing technologies that are shaping how we do things in the parking world, different companies that have come and gone and the wide range of methodologies that have been worked and re-worked (or even re-packaged) in an attempt to do things better. 

The common theme through all of these conferences, admittedly run by professional conference companies, is that they are wide in variety, topics and speakers.  The New Zealand Parking Conference, in Dunedin this year, has to be the narrowest of scope of programmes I have seen in a long time.  This is a programme entirely focussed on Enforcement, while Operations, Technology, Management, Valet, Marketing have been left out in the cold and untouched.

Look at the up coming British Parking association Conference programme on 27th September 2012,

  • The Parking Charges Debate
  • Sustainable Towns
  • Town Teamwork
  • Parking Strategy
  • Understanding Parking Behaviour
  • Innovation and Technology Focus
  • Maximising the Evening and Night Time Economy
  • High Streets of the Future
  • Accessible Towns
  • Understanding and Exceeding Customer Expectations

This is a great programme and it covers all aspects of parking, except Enforcement, which is covered by the speakers they have.

Look at the October 15th National Parking Association convention’s programme.  They run a choice of six tracks to mix and match from,

  • Certified Parking Professional (CPP) - education
  • Peak Performance - Smart Cities: The Next Wave in Transportation and Parking Management
  • Technology - Smart Cities: The Future of Citywide Parking Management.
  • Finance - Driving Performance: The Realities of Revenue Control, People, Process & Technology
  • Valet - How To Deliver White Glove Service to Meet Rising Front Line Service Expectations
  • Management & Operations - The Big 3: Revenue, Maintenance & Management

Nothing in here about Enforcement but they also cover topics in Airport and Hotel parking and have a valet Olympics for fun.

NZPA programme is,

  • WOF & Licensing Enforcing
  • Kerbside Discretions/Interactions/Explanations
  • CCS Disability Action - update on new mobility cards
  • Ministry of Transport Updates
  • History of the Number Plate

I am thinking that the NZPA conference is so narrowly focussed that it has become a Council only jaunt and since Councils have a small market share, in the bigger cities anyway, they ignore the majority of the car parking market.

I hear that there is a Healthcare Parking conference planned for Christchurch in December this year, to coincide with the re-build of Christchurch.  Maybe there will be specialist conferences pop up to fill the large gap left by NZPA.  There is already an airport conference for Australasia that has a parking component in it, as parking is a huge part of airport operations these days.  Other specialist conferences should be welcomed as the topics mentioned above must be covered regularly in New Zealand.

I think there is a need for a Parking conference in New Zealand, that will cover all of the topics of parking, offer some education and give participants, and that means the private sector as well, a well earned choice of topics.  This will only create a closer and better performing sector that will deliver better and more consistent standards to the public of New Zealand.

Kevin Warwood



Tuesday, March 27, 2012

Talk to your Customers or Lose them.

Bloggers to this page may recognise the push for parking companies to get into the Social Network sphere to moderate the conversations about parking and about themselves.  As a business decision it is a no-brainer to have a conversation with your customers as they are having a conversation about you right now and the first parking company to control this mode will make huge inroads in market share.

Using facebook and Twitter are becoming old hat now, but Social Business is still a relatively new field.  There is huge potential in marketing using your social network systems and the mechanics of setting it up in your business are cheap and simple.

The Social Network system is a fast changing world now, with acceptance of the technology now having an increasing penetration into age and social backgrounds.  If you don't talk to your customers, then in the future, someone else may.

Kevin Warwood

http://www.malnormags.co.za/past%20issues/parking%20sa/Pdf/Parking-Jan-2012.pdf

Friday, March 16, 2012

The Battle of San Francisco.

The Big Supply & Demand parking experiment. 

The SF Park-ing project in San Francisco is turning the on-street parking paradigm on its head with the introduction of simple price adjustments by 'supply and demand'.

'So what?' I hear you say.  This has been the realm of the off-street parking paradigm for decades.  Why is introducing it into the on-street paradigm so news worthy?  The reason it is so important is that the on-street parking area has been the playground of the politician for years.  The parking professional has held sway in off-street car park buildings but the politician has known better in the on-street area. 

This experiment in San Francisco is the parking expert finally getting enough trust from the politicians that they wont lose enough votes to worry them and they will balance any loss with the better goodwill created by a city street that will be able to operate well under normal demand and supply conditions.

If this experiment doesn't work, this methodology will die a very public death and it will never be spoken of again for many years until people forget about SF Park and someone tries again.  This will be a disaster as the politicians will quickly try to wrest control back from the parking professionals again ..... and business as usual.

In SF Park we are starting to see the emergence of high technology, spread to even the furthest reaches of the parking realm, the individual car park bay.  This technology is now starting to support the parking professional in their assertions, as they are now getting the objective data to prove what many have thought by experience and observation, but could never get a budget big enough to prove.

I suspect that this project will give us some very encouraging results, enough for other cities to start to utilise the depth and breadth of technology out there now, to benefit a better understanding of the parking environment.  Before long there will be plenty of evidence out there to build a business case for even the trickiest of cityscapes.

This experiment will be seen not just as the triumph of parking professionals over politicians, but the start of the triumph of objectivity over subjectivity.  That is more important.

http://www.nytimes.com/2012/03/16/us/program-aims-to-make-the-streets-of-san-francisco-easier-to-park-on.html

Tuesday, December 6, 2011

The True Cost of Free Parking

This is a great discussion about two opposing forces in urban (parking) planning, libertarian vs conservative.  It's a long read if you follow through all of the links, but if you have the time, well worth the education.

Shoup vs O’Toole on the market for (free) parking

Posted by admin pci,Tuesday, September 21, 2010



Throughout September, we have been following a (very public) discussion between Donald Shoup and Randal O’Toole (a Cato Institute Senior Fellow working on urban growth, public land, and transportation issues, read full bio here). The discussion started when O’Toole responded to an article in the New York Times, penned by Tyler Cowan, which explained some of the ideas in Shoup’s book ‘The High Cost of Free Parking’.

Shoup replied via Streetsblog, attempting to correct many of O’Toole’s assertions and assumptions – a really interesting read for those who enjoy the Shoupian theories; as it delves into much of the rationale and referencing behind many of the key themes of Shoup’s work.

Further to-ing and fro-ing ensued with O’Toole and Shoup penning public responses, links to which are summarized below:

Parking Today’s blog followed the debate intensely, and you can read the (apparent) conclusion on their blog here.

If you want to see and hear Don Shoup and make your own conclusions we strongly invite you to register for the upcoming Australian Parking Convention (www.apc2010.com.au). One of the program highlights will be a debate regarding the issue of congestion and parking management - read more about this in the APC debate flyer, available here





Monday, December 5, 2011

The Future of Work in the US is Healthcare (and Parking). Is it the same in other countries?

This is an intersting article where the author has found that the best place for 'safe' employment in the future, is in the Healthcare sector.  This is also good news for related businesses like parking.  It makes you think.

Kevin Warwood

THIS Is The Future Of Work In America

 There's a lot of debate about the future of labor in America: Will manufacturing ever come back? Will automation be a job destroyer? Will we all be freelancers working from home, shifting from gig to gig every 6 months?
It's all interesting to think about, but if you want to place one solid bet on the future of jobs in America, this chart would be a pretty simple place to start.
Regardless of where the economic cycle is, health care jobs just keep going up in a straight line.
healthcare

The chart is even more impressive when you look at healthcare employment as a percentage of the civilian labor force.
chart

The fact of the matter is that with society aging, the number of people needing healthcare services (and thus healthcare workers) seems like one, rock-solid secular trend that has almost no chance of not continuing.
Every time the latest jobs data comes out, we pore through a lot of information, and we can say with certainty that there's no other category that looks like this. Every other sector is affected by cyclical trends in some way.
What's more, if the country is ever going to get a handle on surging healthcare costs, the answer will almost invariably require MORE healthcare workers (doctors, nurses, walk-in clinicians), since expanding the supply is how you get the price of anything down.
If you want a job, this seems like your bet.


The Hospital Parking Conundrum

In modern Health care facilities, there are generally two methods for the control of parking, charging and enforcement, and in most cases the issues of charging for parking in hospitals are a 'contstraint' issue and not just about the money.

Most parking professionals, who have in healthcare parking, know that the main culprits on site are the staff who will park anywhere and use their status to escape the consequences of their actions (very big generalisation here). A clearly defined area for staff parking is required and then (especially if no charging is used) a complete and high tech Enforcement solution is required, with fines that will make the culprits think twice about repeating their actions. Being soft on these issue are just a method of creating problems in the future. Toughen up and back the patients and staff who want to park and follow the rules and isolate those who make the need for high technology and enforcement a must.

Hospital parking is the most complicated business case in parking, especially on the large hospital sites. To control the site is always going to be difficult and will never get full buy in from the users as you are annoying all parties of users.

If you take away the fees in this case, you must replace them with a full Enforcment system or the same doctors who complain that it impedes their practises will be complaining about the same thing as patients will struggle to find a car park.

 

 Hospital parking fees should be scrapped, journal says

November 28, 2011
Richard J. Brennan
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Parking at North York General Hospital on Monday. The Canadian Medical Association Journal is calling for free parking at hospitals, saying exorbitant fees are interferring with patient care.

TARA WALTON/TORONTO STAR
 

It’s time hospitals abolished parking fees for the sake of their patients, according to the Canadian Medical Association Journal.
In an editorial, the respected publication states hospital parking amounts to nothing more than user fees and is subsequently an impediment to health care.
Putting the proceeds toward health care runs counter to the Canada Health Act’s objectives and could become the subject of a legal challenge, writes Dr. Rajendra Kale, the journal’s interim editor-in-chief.
“Some patients (who have often waited several weeks to see a doctor) try to end a consultation abruptly when they realize that they will have to pay for an additional hour for parking,” he writes. “This is parking-centred health care, which is not compatible with patient-centred health care.”
David Montgomery, president of Haldimand War Memorial Hospital in rural southwestern Ontario, agreed.
“My own personal philosophy is that we shouldn’t have to charge patients and visitors. We should be doing whatever we can to make it easier for them to seek out care,” he said.
Montgomery added that War Memorial’s “favourable financial position” has helped them avoid parking fees — a luxury not afforded by many other Canadian hospitals that rely on the revenue as a source of additional income.
“We think what they are recommending is absurd and totally unrealistic,” Tom Closson, chief executive officer of the Ontario Hospital Association, told the Toronto Star on Monday.
It’s important to remember the province funds only 74 per cent of all hospital costs, or $17.2 billion, while hospitals in Ontario spend $23 billion, Closson added. “This is a portion of . . . what they need to pay the difference.”
The editorial notes hospital parking fees were abolished in Scotland in 2008.
“Little needs to be said about the plight of patients undergoing regular dialysis or chemotherapy who need to make an endless number of trips to the hospital,” Kale writes. “And what about parents who have to drive sick children to hospital?”
Many Canadians have no option but to drive, given the size of the country and the fact specialists are often located in larger urban centres, Kale argues.
Natalie Mehra, director of the Ontario Health Coalition, a public health advocacy group, said scrapping “exorbitant” hospital parking fees makes perfect sense.
“What it means is that’s it’s a levy on the elderly and family members of people who are ill or people who are ill and require hospital care. It’s almost like charging them a user fee to see their doctor,” she said.
The CMAJ says the amount hospitals generate through parking fees is only a small amount of their overall budgets — in some cases, about 1 per cent.
Closson said that may not sound like a lot of money, but it represents $230 million a year across Ontario. “It’s quite a significant revenue source,” he said.
In Atlantic Canada, Cape Breton’s district health authority began rolling out paid parking to its hospitals in the mid-1990s to fund medical equipment purchases, said district spokesman Greg Boone.
Four of the district’s six critical care hospitals now charge patients and residents $3 each time they enter the parking lot. The fee, though small compared with the rate of major urban hospitals, is expected to generate over $900,000 this year for hospital programs, services and equipment, Boone added.
Justine Jackson, a senior vice-president and chief financial officer at Toronto’s University Health Network, said hospitals everywhere are looking to “make money so we can do more health care.” The network’s three hospitals — Princess Margaret, Toronto General and Toronto Western — net about $6.5 million annually in parking fees.
“It’s not quite a user fee because patients do have a choice,” Jackson said. “They don’t have to drive. They can take public transit. So the fact that they prefer to drive is a choice they make.”
At Queen’s Park, Health Minister Deb Matthews noted “parking fees do not fall under the Canada Health Act,” so the province can’t control them.
But Matthews said people should raise the matter with their local hospital, pointing out some already give special rates to some dialysis patients or parents of children in neonatal units. “I would urge hospitals to have an open mind when people come with concerns about the fees,” she said.
Pamela Fralick, president and CEO of the Canadian Healthcare Association, said in a “perfect world” it would be great to abolish parking fees. “But if we do remove this source of revenue, something has to give and my question would be what it is that we give up?”
With files from Robert Benzie and Niamh Scallan

The lowdown on parking rates — and revenues
Sunnybrook Hospital
1,200 parking spaces.
$4 per half-hour, $23 max per day at Bayview main campus (all figures are regular weekday rates)
Approximately $6 million projected parking revenue for this year
“About 90 per cent of parking fees go to fund scientists’ salaries and 10 per cent for research administration,” said Sunnybrook spokesman Craig Duhamel. “It would really be a major blow to our research infrastructure and our ability to pay for scientists salaries (if parking fees were abolished).”

North York General Hospital
1,700 parking spaces at the general site
$4 per half-hour, $18.50 max per day
$5.5 million projected parking revenue (for all sites)
Money raised from parking covers the cost of maintaining the lots and supports programs, said spokeswoman Elizabeth McCarthy. “If we didn’t have this money, we would have to consider cutting some services.”

The Hospital for Sick Children
970 parking spaces
$5 per half-hour, $30 max per day
4.5 to $5 million in parking revenue per year
Parking fee revenue is used to offset the hospital’s operating costs, said hospital spokeswoman Matet Nebres. “If this funding source was lost, SickKids would have to find other sources of revenue to support its current level of activity,” she added.

The Scarborough Hospital
599 parking spaces.
$3.50 per half-hour, $14 max per day
$3.6 million projected parking revenue for this year
Revenues support patient care

Mount Sinai Hospital
109 parking spaces.
$4 per 20 minutes, $20 max per day
$1 to 1.5 million projected parking revenue for this year
“Commercial and retail ventures, such as parking, generate much needed revenue to help support Mount Sinai’s programs and equipment upgrades to best serve our patients,” Mount Sinai spokesman Rob McMahon said.

St. Michael’s Hospital
20 parking spaces.
$4 per half-hour, $20 max per day
$122,000 projected parking revenue for this year
Funds are used to offset the hospitals operating costs-

University Health Network
1,238 parking spaces at Toronto General Hospital; 604 parking spaces at Toronto Western Hospital
$4.50 per half hour, $28 max per day
$7 million projected parking revenue for this year
“UHN generates net revenue of seven million dollars per year which is the equivalent of seven ICU beds or approximately 30 medical beds,” says Justine Jackson, University Health Network’s senior vice president and chief financial officer. “If we didn’t charge for parking, we would have to find the equivalent amount in savings which would affect patient care.”
Niamh Scallan

Thursday, December 1, 2011

Predicting who your Customers are in the Future.

Palm-reading, tea leaves, the spinning of my grandmothers crucifix are all methods, sworn by methods of telling the future.  I prefer to read the blogs of a proven prophet like Tom Peters. This is an interesting article by Tom Peters on the people he calls 'Boomers and Geezers'. How are your business customers going to change in the future? How will you accommodate your clients? Tom Peters gives you an idea of what your audience might look like.

In parking, its understanding how the customers will start to work more from home and the flexibility of work hours, the feminsing of the work force, moving parking infrastrucutre to the suburbs and grey businesses. 

Tom Peters gives you an idea here. 


Kevin Warwood

Zounds! Startling Boomer+ Stats!
I call them (us!) "boomers & geezers." Boomers alone number about 75 million. The goal of this short post is not heavy analysis. It is simply a vivid and brief set of seven startling numeric facts—that, current economic turmoil notwithstanding, aim to make the case for oldies as by far the most significant marketing opportunity in history.
Consider:
**1/8/20
**22/1/10
**50@50
**7/13
**55+ > 55-
**8.4
**47X
Translation:
**1/8/20 (One USA boomer is turning 65 every 8 seconds—that rate will continue for the next 20 years.)
**22/1/10 (USA adult population will have grown by 23 million in the 10 years between 2006 and 2016. Ages 18–49 will have grown by 1 million—age 50+ will have grown by 22 million.)
**50@50 (At age 50, we effectively have ... a full 50% of our healthy adult life ahead of us.)
**7/13 (An American will buy 13 cars in the course of a lifetime—7 after age 50.)
**55+ > 55- (Age 55-plusers are ... more active in online finance, shopping, and
entertainment than those under 55.
)
**8.4 (Boomers inherit $8.4 trillion in the next few years; 70% of boomers will inherit on average $300K.)
**47X (Net wealth of households headed by 65+ is 47 times greater than the net wealth of households headed by someone <35; 20 years ago the ratio was 10:1.)

The way I summarize "all this" in my presentations is as follows:
We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult & demanding, the most service & experience obsessed, the most vigorous, (the least vigorous), the most health conscious, the most female, the most profoundly important commercial market in the history of the world ... and we will be the Center of Your Universe for the next twenty-five years. We have arrived!

Tom Peters