Showing posts with label mall parking. Show all posts
Showing posts with label mall parking. Show all posts

Saturday, November 2, 2013

Parking Cows - What Farmers Know about Parking.

Most lay-people wouldn’t have a clue as to how modern parking is designed and operated today. 

However, those same lay-people will have a very good idea on how to run a farm efficiently and what

happens to the farm and the cows if you are a poor farmer.   


A farmer walks a tightrope to balance the feed the stock might eat with the amount to feed the farm might grow.   It’s a tightrope that a City has to walk as well, balancing the amount of parking opportunities created in a limited number of car parks with the number of cars that want to park in them each day.   




Modern parking now has better ways to operate, especially with the advent of clever technologies and the discovery of the theory of how to operate a city’s parking.  Just like farming, the farmer is always trying to read about the latest techniques and to deploy the latest tractor or irrigation system to increase productivity to the farm. 

The main role of parking in the city is to benefit selected daily activities of the city.  This means organising parking to serve retailers, commercial operations, leisure seekers, commuters and of course allowing for community access.  That is shopping, meetings, the gym or park, workers and disabled, cycling, motorbikes, trucks etc.  

Parking isn’t free and hasn’t been free for many years.  It should not go back to being free in any form unless the lack of occupancy determines that it should be free, but mostly it should be priced to allow just the right amount of cars parking in just the right amount of car parks.  If it’s too cheap, we get issues with circulation, cruising, double parking, property damage and rage incidents.  If it’s too expensive, then we get vast stretches of street where no one will park at all.  This is demonstrated in many cities and towns today where the parking has a single abstract price for parking in a casual car park right across the city.  This has creates a badly lop-sided nature to parking in the city and this type of structural weakness is the single most damaging act that parking can do.  This impedes economic activity at a time when the city and its rate payers should expect a parking activity to be facilitating economic activity and community access.  

I used an analogy at a previous conference that seemed to work when trying to describe how a city’s parking should be organised and that was; if you have a farm that is divided and fenced into 10 paddocks, we have all of our cows at one end of the farm, the grass is all gone and all that is left is just the mud created by the overcrowding and a lack of an ability to manage the consumption of that grass.  At the other end of the farm, we have overgrown grass that has now gone to seed and is not very palatable.  There is not a cow to be seen here (exaggerating to make the point).  In fact the gates and other equipment are starting to be mothballed through lack of use.   If you were a farmer that ran your farm that way, you would have the bank and the SPCA knocking on your door.  This management style has been acceptable in parking in the past, but not now.  Unfortunately, many cities and towns still farm their parking this way today. 

To find a solution on the farm, we would relocate the cows around the farm to eat the grass down evenly.  Each paddock would be monitored to check the amount of grass being eaten, just in case a particularly hungry group of cows ate the grass faster than before.  We would monitor the seasons so we could manage the farm more closely when the grass stopped growing in winter, or in the summer we could get some of our repairs and maintenance out of the way while there was plenty of grass.  In fact, if we were really good, we could increase the number of cows on the farm in summer or cut hay with the extra grass.  We would have to reduce the number of cows in winter as the feed became short.   

Farmers have to micromanage the cows around the farm and having a more efficiently run farm would improve profitability and allow us to increase productivity.  That means running more cows per paddock. Increasing productivity in parking terms is increasing our occupancy rates to ensure more cars are being parked in the same number of car parks.  Sound familiar? 

On the farm, the paddocks allow us to manage the cows more efficiently by tailoring the number of cows to fit the grass growth in each paddock.  In fact we are putting just the right amount of cows in to suit the characteristics of the paddock, its growth, its water supply, its share of sunlight and its quality of fencing.  Dividing the farm up into paddocks makes sense and this one simple thing allows us to manage the farm for better productivity and efficiency.  It just makes sense. 

Dividing the city up into zones that reflect the characteristics of that zone also just makes sense.  All we have to do in parking is to divide the city up into zones the right shape and size to affect the parking load creator in that zone.  The zone could fit around the retail zone, the commercial zone, the education zone, the park zone or whatever other zone you have.  Then we monitor the grass growth, oops, I mean occupancy in each zone and we use price to move the cars (cows) around. 

If the grass is tastier in the paddock next door, without a gate the cows would wander in and eat everything and trample the grass until it’s all destroyed.  Price acts like the gate, stopping cars from sitting in one area, cruising, double parking and causing congestion.  Just like a gate can be opened or closed to let a certain number of cows into the paddock to eat just the right amount of grass, the price should be able to go up and down also to control the number of cars in a zone to take up just the right amount of car park spaces. 

Gates and monitoring grass growth allow us to make better decisions on how we relocate cows around the farm for better farm efficiencies. Prices and monitoring occupancies allow us to make better decisions on how we relocate cars around the city for better parking efficiencies.  Even a lay-person understands that.


Kevin Warwood
Parking Operations Designer

Monday, March 18, 2013

Parking Operations Design - A Lesson

I had an interesting email conversation with a General Manager (names removed of course) of a major parking equipment provider the other day. It started out as a discussion on the article about supply and demand economics, or actually the theory of Constraints, and how to get to 100% occupancy. The discussion ended up with a summary of how I see the purpose of parking and how the purpose of parking serves the city. This is a sort of step by step guide to designing a city’s parking operation. These tips will also give you the ability to micro-manage parking.
 
Parking operations systems can be simple. Here are some of the basics;
 
  • The purpose of parking is to support economic activity. An economist will argue that even a visit to a park, University or Hospital has an economic impact. Christchurch City Council's Long Term Plan has some wording around 'Community Outcomes' for parking, but in the end, they all add up to mean, at its highest level, supporting economic activity.
  • Measure what is happening on the street. On-street parking is the bellwether of all activity in the city. Its the nervous system of the body of the city. If construction or retail picks up, it will be reflected on the street. If the area becomes dead, the street will tell you. You can measure the fact that a new off-street car park opened by the data you get from the on-street machines, and then you amend your prices. Measuring what is happening on the street will tell you how to approach your pricing. You also don’t need to purchase sensors to start with. You can measure occupancy and utilization (Utilization is occupancy over a period of a day). 
  • Set up zones or precincts of the right size and shape to affect the parking load or activity in the local area, be it a mall, a university or a commercial district. Christchurch has 16 (draft) zones. Having zones that are too big creates abstract pricing. Abstract prices will support activity somewhere in the city at some stage, but will be too high in some and too low in others. Prices must be just right ... all the time. Having smaller zones allows you to micro-manage your pricing and modern technology can now help you to micro-manage parking. Zones also allow you to set zoned permanent on-street parking or residential parking in certain zones only.  
  • Link pricing to occupancy. Managing your demand to 85% occupancy, not higher or lower. This will make sure that the retailers are happy as you can't get more customers into a retailers car park than the capacity of a car park. Extra cars are just people circulating and not shopping. Retailers rarely understand this. Retail's issue is one of capacity and management of that capacity, not price. If shoppers don't come, drop the price. If they do and its overcrowded, raise the price. You still cant get more customers in than the number of car parks, so price is irrelevant other than to maintain occupancy. 
  • Enforce to support parking operations. The purpose of enforcement is to support the parking operation's designed plan. If the plan is not right, it only hinders economic activity because too many tickets are issued. One of my mantras is 'your level of parking enforcement is equal to the level of mis-understanding of your parking operation'. Enforcement also gives you some good signals that the parking operation is not right, by the number of tickets being issued or a change in the number of tickets being issued. 
  • Get the parking decisions closer to the operation. Politicians generally only know about price when they deal with parking. They don't understand the other issues that make up the price. I'm not saying they don't want to know. They are busy people. So education is best so the best decisions are based on occupancy, not price.
  If you manage to get all of this past the politicians, you will have a fully functioning, parking operation that is responsive to the many detected changes in the city's on-street activities..... and it will support economic activity. Simple. The perfect parking operation is one designed to read and respond to on-street, off-street, public, private and institutional parking signals.
  
Technology must fit into this plan. The decision on the type of technology to buy is the last decision made. We sometimes get our priorities back to front by purchasing equipment without understanding the design of the parking operation nor the purpose of the parking, first.
  The key understanding that must be made here is that this system will work in Hospitals, Airports, commercial structures, on-street and shopping malls. When run well, it will enhance the customer experience and not hinder it. It will ensure greater use of the car parks and manage the peaks.
 
The bigger key message is that we often don't design our parking operations well in the first place nor do we re-design it when it needs help.
 
 
Kevin Warwood
Parking Operations Designer
 
 
 
These views are my own.